Online Marketing: Web Analytics
Online Marketing

Online Marketing: Web Analytics

The proliferation of internet usage and the upsurge in the creation of so many websites has led to the development of an entire science devoted to the understanding of the…

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The Basics of Online Marketing
Online Marketing

The Basics of Online Marketing

In a world where every business has to fight for a share of the customers’ attention, marketing plays a huge role in boosting the number and interest of a company’s…

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Mobile Analytics
Web Analytics

Mobile Analytics

Mobile analytics studies the behavior of mobile websites. It gathers the data collected from the users accessing the website via mobile devices in order help you evaluate the performance of…

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Social Media Analytics
Web Analytics

Social Media Analytics

Social media analytics focuses on measuring,analyzing and interpreting interactions and associations between social profiles, social media accounts and websites. The main goal of social media analytics is to explore the…

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Web Analytics Methods
Web Analytics

Web Analytics Methods

We will now focus on several methods of web analytics that are used to provide different data about the users, users’ location or additional information about the files. Each of…

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Analyzing Analytical Data
Web Analytics

Analyzing Analytical Data

Choosing the best analytic tools and metrics to collect relevant data is one thing; making sure this data is performing well is another. How to know if your analytic data…

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Web Analytics: Best Practices
Web Analytics

Web Analytics: Best Practices

Best practices are nothing but benchmark strengths that drive a business or a related field to success each time. If you are hiring a professional web analytics team, it helps…

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