10 Places to Link to Your Landing Page from Social Media and turn those those borrowed eyes into Leads
1. Post a link to your landing page on Twitter as a pinned Tweet:
Say you have a webinar coming up and you want everyone to know how excited you are. Tweet about the lesson you’ll be teaching, link to your landing page, and pin the tweet to the top of your profile so everyone is sure to see it.
2. Link from Instagram via the link in your profile:
If you have an event coming up, place the link to your event landing page in your Instagram photo. When you post a photo of an event invitation, add the phrase “Click the link in my profile for your invitation!” to the end of your caption. Bonus points if you change your profile description to include news of your upcoming event!
3. Post a link to your landing page on your Facebook business profile:
Let everyone know about your upcoming e-course by posting the landing page on Facebook, where everyone is sure to see it.
4. Create new Pinterest-appropriate images for old blog posts:
Be sure to include mention of the lead magnets offered on the post in the image itself, by saying something like “with bonus e-book!” and in the caption of your pin, with a caption like “click to get your free e-book now!”
5. Add the link to your landing page to your Twitter profile link:
Don’t waste the valuable link real-estate front and center in your profile, include the link to your landing page. If you have an awesome workbook, let followers know what the link it by adding “Let’s get to work!” with an downward-pointing arrow emoji to your profile description.
6. Use Instagram ads to get clicks straight to your landing page from the platform:
Create an image that fits into your users’ Instagram feed (when in doubt, think bright and airy) and add a caption with a call to action. Users will be able to click right on your “Sign Up” button and head straight to your landing page. Be sure to check out how the landing page looks on mobile, since most Instagram users are coming to you from their phones.
7. Create a Pinterest pin for a recurring event:
You can create an image that plugs “Everything You Ever Wanted to Know About Email Marketing” and link to your weekly webinar signup landing page. (Just be sure to keep the page up-to-date!)
8. Embed a landing page in a Facebook tab
If you want to get leads in exchange for an e-book, for instance, use an eye-catching title for the tab, like “Free E-Book on Graphic Design Basics!” to get visitors to click right within the Facebook interface and download the book.
9. Promote a Pin:
Get more eyes on your page by promoting a pin. If you want to get leads by offering a free stock photo download, create a pinterest-friendly image easily by combining one of the vertical photos with a text overlay “5 Free Stock Photos That Won’t Make You Roll Your Eyes.”
10. Link a Facebook ad back to your landing page:
Stand out among the other Facebook ads by offering a free webinar, e-book or other killer download instead of pushing a hard sell.