Businesses around the world are closing their doors every day never to reopen again. It’s not because of a bad economy, too much competition, lower prices, better products/services, or any other so-called excuse for businesses that fail. When businesses lose focus on implementing basic fundamentals and providing extreme customer, they fail. It’s that simple.
The following 11 Marketing Fundamentals will give you a Sneak Peek of why my clients will NEVER worry about going out of business and why they are achieving record-breaking results. I believe that you can be next so dig into this powerful teaching…
11 Proven and Time-Tested Marketing Fundamentals on How to Build a Highly Profitable Business Plus Never Become an Out of Business
1. Never Prejudge a Client
Prejudging means that you are making a mental decision about your clients before you get to know them. This will kill your business! No matter who walks into your business, keep an open mind and heart. Your goal is to build long-term relationships with your clients, but you can’t do that if you prejudge them.
Also, never prejudge what your clients want and always pour into them with expectation that your product or service is exactly what they want. Treat every client like they are your #1 client and provide nothing less than *5* star customer service.
2. Use the Words “Currently Dissatisfied”
Don’t be afraid to dig down to the heard of your clients issue and ask “Are your currently dissatisfied with (fill in your product or service)?” Asking direct questions and actively listening to your clients is the only way that you are going to be able to meet or exceed their needs.
There are clients in your niche that are currently dissatisfied with the product or service that they are using. Focus on addressing that dissatisfaction by providing your product or service that solves the problem that they are experiencing. Marketers satisfy and salespeople sell. You are a marketer so your overall goal is to satisfy your clients by recommending your product or service and focus on building a long-term relationship with them.
3. Give Your Clients a Vision
Speak a vision for your clients based on what they want. Tell them how your product or service will fulfill their needs or solve a problem that you are experiencing. If you don’t tell them, then they don’t know. Say to them, “This is what I see for you…” Tell them the results that your product or service will produce for them. It’s important that you focus on exceeding their expectations not just meeting them.
Most of the time, your clients will just tell you the minimum that they need, but you must visualize something more and provide a vision that will go well beyond that minimum. Your goal is to not only meet their expectations, but also blow them away by giving them a vision of what your product or service can do for them. Creating an unimaginable vision for your clients will show them just how much you are committed to them. Plus see yourself closing the sale!
4. Get Into the Minds of Your Clients
In order to provide the product or service that your clients want, you must get into their minds. How? Actively listen to them. Ask questions and then listen. After you “hear” about the problem that they are experiencing, you can provide your product or service to solve that problem.
This is the first step in serving your client. When your clients feel that you are listening to them and focusing on their needs, they will grow to trust you. Trust leads to loyalty, and client loyalty drives your overall business.
5. Is This You?
These are three powerful words to use in your marketing that will instantly get the attention of your customers by giving them a visual of the problem that your product or service will solve. Simply state, “Is this You?” and then describe the problem that your product or service solves for your clients.
You are speaking directly to your clients. If it doesn’t get their attention, then they are not qualified leads for your business. Too often business owners focus on speaking to the masses with their marketing when they should simply focus on clients that qualify for their business. Using the words “Is This You?” will pinpoint those clients that not only qualify for your business, but also want your product or service at that time.
6. Remember Something About People
Don’t you feel special when someone remembers something about you especially your name? It shows that they paid attention to what you told them, and this instantly creates a positive memory for you.
In business, a memory creates revenue. Listening to your clients and remembering things about them shows your clients that you value your relationship with them. This creates loyalty and initiates the long-term relationship building process. While it’s free and easy for you to do in your business, it will have a huge impact on your client relationships.
This is Amazon’s secret to success. Amazon “replaces” a buyer’s frustration with satisfaction through extreme customer service. They don’t change the product or service. Instead, Amazon focuses on replacing a buyer’s bad experience with an experience of nothing less than a *5* star standard of excellence.
You can do the same thing in your business. You are basically showing your clients how easy it is to transition from a bad customer experience to an extraordinary customer experience with a product or service that they will love. Focus on replacing your customers’ frustration with satisfaction and creating an experience that they will never forget.
8. Buyers Matter
The people that buy your product or service are the most important part of your business. Without your buyers, you have no business. They are the lifeblood of your business that keeps it alive.
Unfortunately, businesses ruin relationships with their current buyers by focusing on new customers. You’ve seen the horrible first time customer appreciation promotions. This is so disrespectful to your current customers that are loyal to your business. Focus on your loyal customers that have invested in your product and service over and over again and show them how much you appreciate them.
9. Review Based
Your business must be based on Real Reviews from Real People. People want to hear from your customers. They want to know about your customers’ experience with your product or service.
Let your reviews speak for the quality of your business and how satisfied your customers are with your product or service. You should have reviews EVERYWHERE in your business! Show people exactly why they should do business with you and why you are the best in your industry through your client reviews.
10. Real People with Real Results
This ties into the last fundamental. People want to know that Real People have achieved Real Results with your product or service.
DO NOT USE fake testimonials like so many companies out there! It’s not only unethical, but also a quick way to destroy your business when (not if) your clients find out. Feature REAL People with Real Results in your business!
11. Become a Record Breaker
If you are a record breaker, then you will never become complacent! Set GIANT goals…so big that you aren’t sure how you will achieve them! I guarantee that if you do that, then you will not only break records, but you will also build a huge business.
What happens when you don’t set goals? You have no vision…you have no idea where you are going or how you will get there. Don’t let that be you! Be a record breaker in every area of your life!
I believe that you can be a Record-Breaker and produce massive results in your business! The first step is to start implementing these powerful Marketing Fundamentals into your business today. Stay focused on your goals and never, ever give up!