1. Affiliate link – An affiliate link is a URL that contains an affiliate’s ID or username. This enables merchants to track the traffic obtained through these links and contribute the conversion to the right affiliate.
2. Affiliate marketing – Affiliate marketing is a part of online marketing that is focused on the promotion of products through affiliate links. It is performance-based marketing where affiliates are paid by merchants for each conversion they achieve through affiliate links.
3. Alt tag – Alt tag, also called alt attribute, is a tag used to optimize images by providing the alternative text that will be shown if the image cannot be loaded. This text also enables search engines to understand the content of the image.
4. Anchor text – This is a clickable text in the hyperlink, which is usually formatted differently from the rest of the text (most commonly it is underlined text in blue color).
5. Automation – Automation refers to the use of software and applications to automate different tasks in online marketing, which include email sending, post publishing, social media updates, etc
6. B2B – Business-to-business (B2B) is the process of exchange of information and transaction from one business to another.
7. B2C – Business-to-customer (B2C) is the process of exchange of information or transactions between a business and the customers.
8. Blog optimization – It includes optimization of blog content to enhance its performance in the search engine result pages.
9. Branded keywords – Branded keywords are used in the searches that include the name of the brand. Branded keywords also include typos of the brand name, as it is obvious they refer to a specific brand.
10. Canonical tag – It is an HTML tag used to tell search engines that the page is a copy (or partial copy) of another page. It is used to solve the duplicate content issue.
11. CMS – CMS is short for Content Management System, and it signifies the application that is used for creating and managing digital content. A blog is hosted on a CMS platform.
12. Content marketing – Content marketing is a part of online marketing which includes creation and promotion of content in different formats (text, video, audio, image, etc.). The content created this way is used to increase interest in a brand or promote a business to the online users.
13. Conversion – A conversion is a desirable action. It is a goal that a blog owner wants to achieve, regardless if that is a click on the CTA, sign up for the newsletter, click on an affiliate link, etc.
14. Conversion rate – A conversion rate is the rate at which conversions are achieved. It is calculated by comparing the number of conversions with the total number of blog visitors.
15. Convert – When you convert a blog visitor, it means that you persuade or influence that person to complete the desired action, i.e., conversion.
16. Cookie life – It is a period during which the cookies in the user’s browser are active.
17. Cookies – Pieces of data from a website that are stored in the internet browser of the online users.
18. CTA – Call to action (CTA) is a clickable button that is shared in a blog post (or in an email, a web page, etc.). The blog owner wants to encourage clicks on the CTA because most often this increases conversions.
19. Do-follow – This is a tag used to mark links and to instruct search engines to follow those links. In this case, the authority of that page (i.e., link juice) transfers to the other page.
20. Domain extension – It is an internet category added to the domain name after the dot. Some examples include .com, .org, .net, .edu, etc.
21. Duplicate content – Duplicate content is the content that appears in more than one place on the internet. The main problem with the duplicate content is the fact that search engines cannot conclude which content is more relevant.
22. E-commerce – E-commerce (short for electronic commerce) is the process of buying and selling online.
23. Email marketing – Email marketing involves promotion of a business through email campaigns.
24. Engagement – Engagement refers to the ability to encourage online users to do a particular action, inspiring them to get involved and interact through online channels, including blog comments, social media updates, etc.
25. Evergreen content – Evergreen content is the content that is considered to be relevant always. It does not become outdated, and it is not time sensitive. Instead, evergreen content generates visits even years after it has been published.
26. Google Ads – It is the program provided by Google used for creating and managing search engine ads.
27. HTML – Hypertext Markup Language (HTML) is a standardized system for tagging text files on web pages.
28. Inbound link – An inbound link is a link published on another website or blog that links to your blog.
29. Index – To index a blog means to collect information about the blog and its pages and make those available to the online users. Search engine crawlers need to index a blog page first before it can appear in the search results.
30. Influencer – An influencer is a person who enjoys authority, respect and popularity among its followers.
32. Keyword – A keyword is a word or a phrase that has significance for your blog. It describes your blog topic or niche, and it is used as a search term that will bring relevant visitors to your blog.
33. Keyword stuffing – This is an obsolete SEO technique which includes overusing a keyword to attempt to rank the page higher in the search engine result pages. Nowadays, this technique can cause a blog or a website using it to be penalized, which means its pages will not be shown in the search results.
34. Landing page – A landing page is a page, where the users first arrive when they click on the link. It is also called an entry page.
35. Lead – Leads are contacts (usually email addresses) that you are more likely to convert into customers than regular subscribers.
36. Lead generation – It is the process of attracting online users who are interested in becoming your customers through various tactics which often involve the use of lead magnets.
37. Link building – As a part of off-site optimization, link building includes activities that help earn links from other resources.
38. Link juice – Link juice is the term used to describe the strength or reputation that transfers from one web page to the page, where it is linking to. It is used in relation to SEO.
39. Mailing list – It is a list of email addresses of blog subscribers who sign up to follow your blog and receive your email newsletter.
40. Mobile friendliness – This term is used for a blog (or website) design that is properly displayed and accessible on mobile devices, as well as on the desktop computer.
41. Niche – In blogging, a niche is a term used to describe a specific topic the blog is about.
42. No-follow – It is a tag used to instruct search engines not to follow a link published on a blog page
43. No-index – This is a tag used to instruct the search engines not to index a blog or website page.
44. Online marketing – Online marketing, also called “internet marketing”, “emarketing” or “digital marketing”, is the process of advertising on the internet using online channels which include a blog, website, search engine advertising, social media, email, etc.
45. Organic traffic – It includes traffic obtained in a free or organic way, without using paid promotion to increase reach.
46. Personalization – Personalization in marketing is the process of tailoring the approach to create a more customized experience for online users.
47. Pop-up – It is a window that appears over the blog content. It can feature advertisements, lead magnets, sign up button, etc.
48. Ranking – In online marketing, ranking refers to the position a blog has in the search engine result pages.
49. Reach – In online marketing, reach signifies the number of online users who are exposed to a particular content at least once. Different types of content can reach online users, including status updates, blog updates, search engine ads, etc. Reach can be paid and organic.
50. Rich preview – Rich preview includes the data about a blog that shows up when the blog URL is displayed or shared. For example, if you share a blog URL in a social network post, the rich preview fetches the data which often include the image, blog author, description, etc.
51. ROI – Return on investment (ROI) is a metric used to compare the profitability of a strategy. It is done by comparing the profit and the investment.
52. RSS – RSS (Rich Site Summary) is a type of system for content distribution which enables online users to follow blog updates without signing up for a newsletter.
53. Search engine marketing – Search engine marketing (SEM) is a part of online marketing that includes the promotion through search engines. It includes paid reach (search engine advertising) and organic reach (search engine optimization).
54. Search engine update – Search engines perform actions based on the special algorithm which is continuously updated to improve the work of the search engines and provide better, more relevant results to online users.
55. SEO – Search engine optimization (SEO) is the process of optimizing and improving the website or blog elements that will help increase its rank in the search engine result pages.
56. SERP – Search engine result page (SERP) is the list of results that appear in the search engine as a response to a search query. SERP contains both organic and paid search results.
57. Social media marketing – Social media marketing (SMM) is a segment of online marketing which includes promotion through social networks, using both organic and paid reach.
58. Spam – Spam is an irrelevant or unsolicited message. Although it is commonly used to describe an email message, the term can also be used in a more general context, to signify any type of irrelevant or poor-quality content.
59. SSL certificate – SSL certificate includes pieces of data that create a cryptographic key and protect the data transferred from the web server to the browser. It is used to secure credit card details, login details, etc.
60. Strategy – Strategy is a plan or a design that includes the goals you want to achieve as well as the actions that will help achieve those goals.
61. Subscriber – A subscriber is a person who willingly decides to follow somebody via a newsletter and provides an email address to receive that newsletter.
62. SVG – SVG is a type of image content designed in XML format. The main advantage of this format is that it does not lose quality when it is zoomed in on or resized.
63. Target group – In blogging, a target group is a group of people you are trying to reach with your blog, due to their interest and other criteria.
64. Trackable URL – A trackable URL is a URL which is possible to track and monitor its performance. Trackable URLs are designed with the use of special tools that then offer statistics related to the clicks on each URL.
65. URL – Uniform Resource Locator (URL) is the web address of an online resource. It points to a web page.
66. URL structure – This term refers to the process of creating blog URLs. A good URL structure includes creating logical structures, using meaningful words and making URLs easy to remember. These URLs are SEO friendly, which has a positive influence on indexing and ranking.
67. Webmaster – It is a person who creates and manages a website (or blog) and its content, additional applications, and software, including the computer server. A blog owner can also be a webmaster.
68. Website analytics – Website analytics includes all of the data about the website visits. It includes relevant information to analyze the behavior of the visitors and how they interact with the content in the purpose of improving website performance and providing a better user experience.
As a business strategy, blogging is beneficial for many different businesses. It does not matter how they differ regarding the niche, the scope of production or the number of employees. What is universal for everyone is the fact that blogging remains an effective strategy to reach online consumers. Even if your business is not online, your consumers probably are.
Having explained the essence of blogging and how this strategy can be implemented to be profitable and sustainable, we will highlight what makes blogging different depending on the type of business you run. Three main groups can be formed:
Blogging to build influence
Firstly, we see blogging to build influence which is something individuals do. These individuals may or may not have their products or any strategy to monetize their influence at the beginning. What is typical is that they start small, but this in no way stops them from growing big. The budget needed to start blogging like this is rather minimal.
Blogging like this is focused on an individual on one side and the audience on the other. The type of relationship is much closer than with larger blogs. Primarily, due to the limited audience. In a situation like this, a blogger has more time to pay attention to the audience, their feedback, chat with them, etc. The blogger usually knows the audience extremely well, up to the point of knowing their names, favorite hobbies, and similar details. This kind of closeness within the community is still possible, but it is not that common for blogs with a lot of followers or blogs with multiple authors.
As said, starting small does not mean that there is no place for thinking big. Just focus on what you can do at the given moment and how you want your career as a blogger to grow. This will provide better insights and help you create a roadmap of the activities to follow, regardless if those are aiming to publish every day, hiring an assistant, or creating your own product.
It is also important to have in mind that providing quality (both in terms of content and product) and working on building your influence are the necessary components of becoming a successful blogger and turning your blog into an online (or offline) business.
Blogging to power up your small business
Starting out a business has never seemed easier, but still, there are so many challenges, that we can see numerous businesses starting and failing just as quick. This refers to both offline and online businesses, which are competing in the market that seem saturated enough. Even without additional challenges small business owners face, such as gaining visibility, reaching and converting customers, etc. positioning on the market can be an obstacle impossible to overcome.
Among many strategies businesses use to launch their brand in the online world, blogging seems to be one of the most used tactics. Being simple and quick to implement, blogging represents that special fuel a small business needs to start boosting traffic, exposure, and finally sales. Content has been a very efficient medium that connects a business and customers, and it will remain to be a commonly used resource in a business strategy.
Even though a new trends might be redefining content marketing as a whole, with focusing on visual content (primarily video), and new lead generation strategies, blogging will remain a platform to disseminate the content in any format, and to make sure you make yourself reachable to your customers. This represents a great way to improve your business, because content and connection with the readers together are the most powerful ways to promote your business in the online world.
The main characteristic of a successful small business is that they usually blog with more passion and they focus on the consumers. Despite the fact that they might be lacking the budget for super high quality video production or to hire professional writers, a good analysis of a buyer persona and keyword research will provide enough details to start planning blog content with more success.
Finally, the third group is so-called corporate bloggers who provide content for large companies. The one edge they have is a larger budget allowing them to invest more in content creation. Still, not every company uses blogging as their tool, nor do they do it completely right.
With corporate blogging, there is a big challenge of engagement, as companies sometimes focus on content only, without trying to encourage discussion or focus on their customers. This can sometimes lead to creating content that is dull or without any practical information.
To combat these potential issues, companies that have success with corporate blogging try to maintain a conversational voice, to keep listening and responding to the customers, publish regularly and share advice relevant to the target group. Not every post should be about promoting your brand or showcasing your products. Sometimes, it is helpful to create content that is simply insightful, worth reading, entertaining, and offers value.
What to learn from the world’s most popular blogs
If done right, blogging can offer a huge potential for your business to grow, which is why it is worth exploring it and keep learning about the state of blogging from those who do it best. Here are the most useful things to learn from the world’s most popular blogs:
- Be timely and relatable
- Help people find answers and solutions
- Know your audience and give them what they want/need
- Leverage the power of niche topics
- Consistency and persistence are necessary
- Explore the value of being a leader and an expert
- Publish extraordinary content
Marketing experts predict the further growth of blogging, but following these recommendations is what is going to help you make sure you grow your blog as well. Publishing an article every week or every day is unlikely to bring you the success you are hoping for. It might grow your database, but what you need to increase are your visitors, followers, and your influence.
Consider blogging a part of a bigger picture, immerse yourself in the world of online marketing, and explore ways how blogging can be a strategy that supports your growth.