Facebook Marketing Ideas for Real Estate Agents to Get more Leads
If you are Looking to market your real estate website on facebook and generate more leads, then you are in the right place.
This article will help you understand ho to utilize Facebook in best way to generate Real estate Leads and also this article will give you clear picture on how to integrate facebook and Real estate business
Setup a Blog for your Real Estate Website
2% – 10% of your Blog Visitors can be converted in to Leads. So, setting up a blog with fresh content in it is very important. Facebook Groups is the best platform to share your best content and get the targeted and potential traffic from facebook.
Setup your Facebook Business Page
The first thing you need to do in order to generate leads through Facebook is to Create a Facebook Business Page where you can showcase your website address, your services etc,.
Get Likes to your Facebook Business Page
Ask your Friends, relatives, Colleagues and list of your Facebook Friends to Like your Business page. Invite all your Facebook friends to like your Facebook page, so at least you ill get 100 likes. Share the page in Some Realtors Related facebook Groups, so you might get some more likes to your page.
Use Best Graphics
Use the best graphical cover page to make the Page look great and sets apart from your competitors. Using best graphics can fetch 16.5% ore leads on facebook.
canva.com: The best free tool ever to design your Facebook cover photo and facebook posts etc.,
Fiverr.com: Fiverr is a website where you can find 100’s of freelancers to for you. the best part about Fiverr is some of the freelancers will just take $5 and deliver your content / cover photo etc., in just 1 day.
Post Best Content in your Facebook Page
First write best articles on your blog which will attract your audience and makes their job easy and start sharing this content in facebook from your facebook business page to realtor groups. The best content fetches you the trust. Before asking for business, build trust.
Contact Information on Page:
Make sure all the contact details on your page are filled. When you are creating the page for the first time, you may be in hurry and missed out some fields. So make sure all the contact details are up to date like your Website URL, Email Address and Contact Number. This makes customers easy to contact you.
Post Content: About Selling
Post some tips / techniques / strategies on how to sell your home quickly / easily. Your audience will love to read them.
Post Content: About Buying
Post articles like “How to bargain while buying a House?” or “Real estate Buyers Guide” etc,. which will attract your audience to click on the link and read the article. Honest advice from you will help the home buyers to trust you which leads to business.
Infographics means visual representation of the data as a chart or a diagram. These visual data driven content will perform very well online especially in facebook. Use infographics to share value to your Audience.
Post videos from around town
Facebook loves videos which are directly uploaded to facebook instead of sharing YouTube Link. Take the videos of the neighborhood and post it on your page with your Website URL in the description part. These videos will help the people to choose the locality who are likely to move to your town / city.
Giveaways in Facebook will really help to get engagements on a particular post / link / content etc,.
Funny and Humorous Memes will increase user engagement. These funny images makes people laugh thus people remember your brand name.
If something dramatic and traumatic incidents happened near by? then just share an update or announcement on your facebook page and let people talk about the incident in the comments section.
Special deals for your FB fans
Offfer special deals / discounts who likes your facebook business page to make your facebook fans feel special. This increases organic reach of your fb post.
Be sure to thank all your clients on your Facebook page.
Upload brochures to your Facebook page
Upload the Brochures of the best projects / properties in your locality in to file section of Facebook page where your audience can easily download and see the brochure immediately. This is nothing but giving instant value to your audience.
Ask your audience “How are you doing?”
These kinds of posts will increase trust and engagements on the posts.
Share Real Estate Stories / News
Did something happened nationally in real estate industry? then just write an article about it showing how the local real estate market will be affected because of it.
Share some attractive and cute homes. Images matter a lot in facebook. Images perform better on facebook.
Share some DIY Ideas (DO It Yourself Ideas) on your Facebook page. These kind of videos will get lot of engagements (Shares, likes and comments).
Get more Comments and Likes
Facebook has made lot of changes in its algorithm. Facebook wants to show only popular content to its audience. So getting more likes and comments is important.
Co-Branding is the fastest way to get more likes organically. Co-Brand with the local business and get more likes.
Don’t ignore Facebook groups. Facebook groups has become major source to drive traffic to your website. In every city there will be at least 30 to 40 active facebook groups. Join in all the groups and post relevant content in order to drive more traffic to your website.
Comment on Posts
Like and comment to everyone who comments on your Facebook posts, this will increase engagements. Comment on your older most popular posts so everyone gets notified.
Encourage your audience to send messages and do not forget to reply to each and every message you got.
So what are you waiting for…? Get on to facebook and start marketing today. If you have any questions ask in the comments section below.