5 Keys to a Successful Real Estate Logo – Building Your Brand for Long-Term Success
Nike is a great example of a simple but effective logo. By modifying a check mark, which typically represents an accomplishment, Nike struck logo gold. It’s easily recognized, not overdrawn and it effectively sends a powerful message.
Coca-Cola is famous for their brand, which has gone through many iterations throughout the years. Since their primary logo is a specific type-face and color scheme, Coke is able to easily adapt to a variety of different styles, sizes and mediums.
Twitter chose a bird to symbolize freedom, happiness and hope. As for color scheme – blue signifies communication and commitment in service and white stands for purity and emotion. What makes it memorable? Simple. It’s cute and it “Tweet”s!
McDonald’s logo was created in 1962 and though it has seen slight modifications over the years, today’s version is very similar to the original. The golden arches represent elegance, significance and solid corporate character – also evidenced by the company’s massive global success.
Zappos nailed it. They have a fun brand, a catchy font, a creative shoe print merged with an exclamation point which describes the way they do business and (as an ecomm company) they are advertising their main revenue driver. All the while, they maintained a simple, clean, modern, versatile logo. This one is hard to beat!