The Complete Real Estate Email Marketing Guide
Introduction on Great Emails
Email Marketing is very important and an essential part in Real Estate Marketing. Email Marketing is a great way o communicate with your customers directly at very low cost.
There are hundreds of ways to send an email message to your customers and clients and even more ways to mess up your marketing strategy with a single button click.
That’s why i want to simplify real estate email marketing with this guide.
First of all you need to pick up an email marketing app that suites your requirements from these hundreds of Email marketing apps.
Pickup FREE Email marketing tool
Starting the journey with a Free Email tool is a best option. The main thing most of the people worry is the “monthly investment”. If you choose free tool, you would not have to worry about the Monthly Investment.
MailChimp is the best Free tool, as it allows 2000 subscribers and 12,000 emails for free every month. Mailchimp has incredible customer service. You can upgrade your Mailchimp account when ever you want to use their most advanced features.
Upgrade for the Features you Need
As your Email list grows, you can Upgrade your Free account or you can shift to another Email Marketing Tools like Aweber Etc.,
Before switching the Email tool, just do research on all the options and pickup the best tool as per your requirements.
Best Real Estate Email marketing Tools
Why do you Need a Real Estate Email Marketing Tool?
The Email Marketing Tools are focused on sending bulk emails to your contacts (Customers, customers etc.,)
You already send and receive emails everyday using Gmail, Yahoo mail or Outlook, these tools are a great choice for sending messages to individuals and small groups using BCC field. You can send emails for 100 individual contacts without annoying everyone, but if you have larger group of contacts and scheduled emails you will need another option and you need something that makes your work easy by sending 1000’s of emails with just one click. This is what bulk email sending tools are for. They are the tools that powers the bulk Emails you receive everyday. These tools are the great way to share news, announcements, new promotions etc.,
If you are looking for a great way to send emails to all your contacts then this list is for you.
List of Best Email Marketing Tools
ActiveCampaign is a great tool for sending personalized and focus email news letters with a Inbuilt CRM.
AWeber to quickly add subscribers from anywhere.
Benchmark Email is best for sending internationalized emails
BombBomb to make video-powered emails
Campaign Monitor to send emails for all your clients in one app
Campayn to turn your email address book into a newsletter list
Constant Contact to send emails about events
Curated to build a sponsored, email-powered publication
EmailOctopus to send email newsletters via Amazon SES for less
FreshMail to design brochure-like emails
GetResponse to schedule emails on a calendar
Mad Mimi to send emails about promotions
MailChimp to manage everything about your email newsletters on the go
Mailerlite to design an email template in minutes
Mailigen to send email newsletters, SMS messages, and social campaigns together
Mailjet to send transactional emails and newsletters together
MailUp to cost-effectively email large audiences
Revue to build emails from curated content
Sendicate to draft letter-style emails and send them when you’re ready
SendinBlue to send email newsletters to your eCommerce store customers
Sendloop to write emails in a standard email app-style editor
Tinyletter to send email letters for free
VerticalResponse to see how your message is received on email and social
Vision6 to segment your subscribers in a spreadsheet-like table
Sendy to self-hosted your email newsletter tool
Sendwithus to customize email sending with a hosted service
How to Grow your Real Estate Email Lists:
“People don’t change their Email Addresses”, that’s why you need to start growing your Email Lists and Customize it according to your needs.
11 Ways to make use of your Email Lists:
- Share new Content
- Provide Company Updates
- Give Access to Exclusive offers / prices
- Collect company / your service Feedback
- Provide Content Topics
- Help launch new project
- Strengthen Loyalty with your Customers
- Keep your Email list Engaged
- Send the Promotional Emails
- Send Special Offers
- Promote Upcoming projects
3 Steps to start growing your Email Lists:
- Setup an Email marketing tool
- Start Collecting Email Addresses
- Embed an Email Signup form in your Website
15 Ways to rapidly grow your Email Subscribers List:
- Add more Signup forms on your website
- Add a Pop Up Sign up Form
- Catch Visitors on the Way out
- Show a Subscribe page before you show your Content
- Lead magnets: Use Incentives / Discounts / Offers to Capture Email Addresses
- Host a Giveaway
- Get Signups from a Tweet
- Signups from Guest Posts
- Publish in Slideshare
- Subscribe your Buyers
- Bring in Business Card Contacts
- Pull in Event Attendees
- Email Referrals
- Text Messages
- Add Subscribe button in your Email Signature